Overview:
A retail sub-brand identity for Airbnb, Origin, focused on food products that celebrate and enhance the cultural traditions of countries around the world.

Purpose:
Developed to create a distinct yet cohesive sub-brand within Airbnb’s retail ecosystem, allowing culturally inspired food offerings to feel authentic while remaining aligned with the parent brand.

Role:
Lead designer responsible for sub-brand strategy, visual identity, and packaging design.

Tools:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Outcome:
Delivered a flexible, globally inspired brand system that supports diverse cultural narratives while maintaining consistency within Airbnb’s brand systems.