Overview

As a Digital Production Designer at 24 Hour Fitness, I worked on the marketing team to produce digital assets that supported membership campaigns, seasonal promotions, and brand communications. Working in a fast-paced environment, I balanced speed with quality while ensuring every asset aligned with the company's visual identity.

The Challenge

Fitness marketing moves quickly. Promotions change frequently, campaigns launch simultaneously. Creative assets need to remain visually consistent.

The challenge was producing high-quality assets efficiently while maintaining a cohesive brand experience.

My Role

• Designed digital marketing assets for multi-channel campaigns

• Produced email marketing graphics

• Created social media content

• Designed website banners and promotional graphics

• Collaborated with marketing and cross-functional teams

• Managed multiple projects simultaneously in a fast-paced production environment

Process

Campaign Planning

Each campaign required understanding the marketing objective, audience, and promotional message before adapting creative assets across multiple formats.

Building Multi-Channel Assets

Rather than designing a single graphic, I created a cohesive family of assets for each campaign and I incorporated AI into asset which was required.

Examples include:

• Website hero banners

• Email headers

• Social media graphics

• Mobile promotional assets

• Digital advertisements

Maintaining Brand Consistency

Working within established brand guidelines, I ensured typography, imagery, color, and messaging remained consistent while adapting layouts for different screen sizes and platforms.

Include visuals like:

• Typography

• Color palette

• Grid system

• Responsive layouts

Results

• Delivered high-quality digital assets using Midjourney supporting national marketing campaigns across web, email, and social channels.

• Maintained brand consistency across a wide range of customer-facing touchpoints.

• Produced creative assets under tight deadlines while managing multiple concurrent projects.

• Contributed to efficient campaign execution through organized production workflows and close collaboration with marketing teams.

(Signed an NDA)