Overview

Windows 11 was launching globally, requiring a large volume of marketing and production assets to be delivered across multiple channels. As part of the production design team, I helped ensure every visual asset aligned with Microsoft's design system.

The Challenge

Launching a global product required hundreds of assets across web, marketing collateral, and internal communications. The challenge was maintaining visual consistency, meeting tight production deadlines, and ensuring every asset adhered to Microsoft's established brand standards.

My Role

• Designed high-performing social media content including static posts, carousels, banners using Photoshop

• Updated and optimized web pages aligned with Microsoft's visual language

• Collaborated with designers, marketers, and cross-functional teams

• Successfully managed multiple deadlines in a fast-paced environment while maintaining high-quality deliverables.
  
  Process

Before creating assets, I worked within Microsoft's established design language, ensuring typography, imagery, color, and UI components remained consistent throughout the campaign.

Working in a fast-paced launch environment required balance. I collaborated with cross-functional teams to update assets, prepare production files, and verify that designs translated accurately across platforms.

Final Deliverables

• Marketing web pages

• Retouched Microsoft products

• Product launch visuals
  
  Results

• Supported the successful production of marketing assets for the Windows 11 launch.

• Maintained consistent application of Microsoft's visual identity across multiple deliverables.

• Delivered production-ready assets within aggressive launch timelines while meeting brand and accessibility standards.

(Signed an NDA)