Overview

Meta hosts an annual summit that brings together internal teams and executives. I was responsible for evolving the event's brand & visual identity while ensuring consistency across presentations and promotional materials.

My Role

• Led visual branding for the summit

• Designed presentation templates

• Refreshed the event logo

• Created event collateral

• Collaborated with marketing and stakeholders

• Maintained Meta brand standards
  

Research

I reviewed branding from previous summit events and modernized the visual system while maintaining familiarity for returning attendees.

Visual Direction

I explored typography, color, and layout options that aligned with Meta's brand standards while giving the event its own identity.

• Moodboard

• Color palette

• Typography

• Logo iterations
  
  Final Deliverables

• Presentation slides

• Agenda Document

• Logo

• Social graphics
  
  Result

  The refreshed branding provided a cohesive visual experience across the event. The work received positive feedback from stakeholders.

(Signed an NDA)